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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7056| Title: | Ventajas y desventajas de tres modelos del servicio de entrega a domicilio en Bogotá comidas rápidas |
| Authors: | Otero Giraldo, Lina Paola |
| Thesis advisor: | Martinez Aldana, María Clemencia |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Gestión de distribución;Modelos del servicio;Servicio a domicilio;Distribution management;Home service;Service models;Tesis y disertaciones académicas |
| Issue Date: | 24-Oct-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente trabajo evidencia la importancia del servicio a domicilio en el establecimiento de vínculos diferenciales con el cliente a partir del acercamiento de los productos ofrecidos hasta el lugar donde se desee. Así mismo se identifican las variables que interfieren en el proceso de implementación del servicio a domicilio. En él se contemplan los tres modelos de entrega a domicilios. El modelo de canal directo, el modelo de canal de agente intermediario y el modelo de canal de servicio por pedido, así como también las características, actores, procesos de entrega, ventajas y desventajas de cada uno. |
| Abstract: | The present work demonstrates the importance of home-based service in the establishment of differential links with the client from the approach of the products offered to the place where you want. Likewise, the variables that interfere in the process of implementation of the home service are identified. It includes the three models of delivery to homes. The direct channel model, the intermediary agent channel model and the service channel model per order, as well as the characteristics, actors, delivery processes, advantages and disadvantages of each one. |
| URI: | http://hdl.handle.net/20.500.11839/7056 |
| Citation: | APA 6th - Otero Giraldo, L. P. (2017) Ventajas y desventajas de tres modelos del servicio de entrega a domicilio en Bogotá comidas rápidas (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7056 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 443136-2017-II-GE.pdf | 988.85 kB | Adobe PDF | View/Open |
