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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7057| Title: | Evaluación económica y financiera de una distribuidora de acero inoxidable estrategía full service en la ciudad de Bogotá |
| Authors: | Rojas Morales, Cristian Camilo |
| Thesis advisor: | Martínez Aldana, María Clemencia |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Acero inoxidable;Productos complementarios;Trámites administrativos;Administrative transactions;Complementary products;Stainless steel;Tesis y disertaciones académicas |
| Issue Date: | 12-May-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El acero inoxidable es un material presente en cada uno de los bienes muebles e inmuebles a los que hacemos uso a diario los seres humanos, la importancia e inocuidad de higiene y salubridad son constantes y de mayor prolongación en el uso del mismo, la estrategia de comercializar acero inoxidable con productos complementarios, permite optimizar los procesos de diversificación y obtención de un portafolio de productos que reduce los trámites administrativos de los consumidores. |
| Abstract: | Stainless steel is a material present in each of the movable and immovable assets to which we make daily use of human beings, the importance and innocuousness of hygiene and sanitation are constant and of greater prolongation in the use of it, the strategy of marketing stainless steel with complementary products, allows to optimize the processes of diversification and obtain a portfolio of products that reduces the administrative procedures of consumers. |
| URI: | http://hdl.handle.net/20.500.11839/7057 |
| Citation: | APA 6th - Rojas Morales, C. C. (2017) Evaluación económica y financiera de una distribuidora de acero inoxidable estrategía full service en la ciudad de Bogotá (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7057 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 282941-2017-I-GE.pdf | 672.77 kB | Adobe PDF | View/Open |
