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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7075| Title: | Diseño de un plan estratégico para una empresa comercializadora de útiles y equipos de computo caso Serrato Services SAS. |
| Authors: | Castañeda Hernández, Nelson Fernando |
| Thesis advisor: | Vargas Barrera, Rafael |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Estados financieros;Estructura organizacional;Planeación estratégica;Financial statements;Organizational structure;Strategic planning;Tesis y disertaciones académicas |
| Issue Date: | 10-Aug-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | En la actualidad ante la constante expectativa en la que viven las pequeñas y medianas empresas se hace necesario estar al nivel competitivo de las grandes compañías y buscar resolver problemas organizacionales y enfocarse en la planeación para de este modo brindar a la empresa un direccionamiento acertado y eficaz de acuerdo con lo que se tiene. En este trabajo se realizó un diseño de la planeación estratégica para la empresa Serrato Services SAS que es una empresa familiar encargada de la comercialización de materias y equipo de oficina. |
| Abstract: | Nowadays, in the face of the constant expectation in which small and medium-sized companies live, it is necessary to be at the competitive level of large companies and seek to solve organizational problems and focus on planning in order to provide the company with an effective and efficient address. according to what you have. In this work, a strategic planning design was carried out for Serrato Services SAS, a family company responsible for the commercialization of materials and office equipment. |
| URI: | http://hdl.handle.net/20.500.11839/7075 |
| Citation: | APA 6th - Castañeda Hernández, N. F. (2017) Diseño de un plan estratégico para una empresa comercializadora de útiles y equipos de computo caso Serrato Services SAS. (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7075 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 886619-2017-II-GE.pdf | 494.44 kB | Adobe PDF | View/Open |
