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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7080| Title: | Plan de negocio basado en E-Commerce para la comercialización de bicicletas en Colombia |
| Authors: | Rivillas Molina, Camilo |
| Thesis advisor: | Martínez Aldana, María Clemencia |
| License type: | Atribución – No comercial |
| Keywords: | Comercio electrónico;Comercialización de bicicletas;Plan de negocio;Business plan;Electronic commerce;Marketing of bicycles;Tesis y disertaciones académicas |
| Issue Date: | 24-Oct-2017 |
| Publisher: | Fundación Universidad de América |
| Resumen: | La monografía que se desarrolla a continuación, está basada en un plan de negocio para la comercialización de bicicletas mediante una plataforma web. Esta monografía se realiza con el fin de determinar la viabilidad de este plan de negocio. Se realiza un diagnóstico de la situación actual de la industria E-Commerce en Colombia, a partir de un análisis bibliográfico y datos de la cámara colombiana de comercio electrónico (CCCE) que permiten detectar cómo está Colombia en este ámbito. |
| Abstract: | The monograph that develops next, is based on a business plan for the commercialization of bicycles through a web platform. This monograph is carried out in order to determine the viability of this business plan. A diagnosis is made of the current situation of the E-Commerce industry in Colombia, based on a bibliographic analysis and data from the Colombian electronic commerce chamber (CCCE) that allow us to see how Colombia is doing in this area. |
| URI: | http://hdl.handle.net/20.500.11839/7080 |
| Citation: | APA 6th - Rivillas Molina, C. (2017) Plan de negocio basado en E-Commerce para la comercialización de bicicletas en Colombia (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7080 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 470071-2017-II-GE.pdf | 1.37 MB | Adobe PDF | View/Open |
