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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7096| Title: | Análisis del desarrollo de una app turística como opción de marketing de contenido para un hostal en Bogotá |
| Authors: | Arias Castiblanco, Valentina |
| Thesis advisor: | Chavarro Miranda, Fernando |
| License type: | Atribución – No comercial |
| Keywords: | Aplicación móvil;Hospedaje y turismo;Marketing de contenido y relación;Content and relationship marketing;Lodging and tourism;Mobile app;Tesis y disertaciones académicas |
| Issue Date: | 2-Mar-2018 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente trabajo pretende analizar la funcionalidad de una aplicación móvil como herramienta de marketing; con el objetivo de incrementar las ventas de un hostal en Bogotá, esto basado en conceptos como marketing de contenidos y marketing relacional, es decir, basado en ofrecer a las personas información de interés para formar vínculos estrechos entre la marca y el cliente. Lo anterior utilizando el gran desarrollo que ha tenido la tecnología en los últimos años por lo que se utiliza también el concepto de Marketing Digital. |
| Abstract: | The present work intends to analyze the functionality of a mobile application as a marketing tool; with the objective of increasing the sales of a hostel in Bogotá, based on concepts such as content marketing and relationship marketing, that is, based on offering people information of interest to form close links between the brand and the client. The above using the great development that technology has had in recent years so that the concept of Digital Marketing is also used. |
| URI: | http://hdl.handle.net/20.500.11839/7096 |
| Citation: | APA 6th - Arias Castiblanco, V. (2018) Análisis del desarrollo de una app turística como opción de marketing de contenido para un hostal en Bogotá (Monografía). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7096 |
| Appears in Collections: | Trabajos de grado - Gerencia de Empresas |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 108058-2018 I-GE.pdf | 1.13 MB | Adobe PDF | View/Open |
