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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/7523| Title: | Estudio de factibilidad para la creación de una empresa productora y comercializadora de bocadillo a base de frutas orgánicas con propiedades fitoterapeuticas en la ciudad de Bogotá, D.C. |
| Other Titles: | Feasibility study for the creation of a production and marketing company of snacks based on organic fruits with phytotherapeutic properties in the city of Bogotá, D.C. |
| Authors: | Sanchez Martinez, Johanna Maria |
| Thesis advisor: | Moreno Galindo, Julio Anibal |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Factibilidad;Fitoterapéutica;Frutas;Bocadillo;Feasibility;Phytotherapeutic;Fruits;Snack;Tesis y disertaciones académicas |
| Issue Date: | 16-Aug-2019 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente estudio Se realizó iniciando con un diagnóstico de las principales variables que influyen en el desarrollo económico del país, la industria y el subsector; con el fin de determinar si se presentan condiciones favorables para las empresas en Colombia. Acto seguido se desarrolló el estudio de mercados a través del cual se determinó el segmento al cual se desea abarcar con el proyecto dando como resultado personas entre los 20 y 59 años pertenecientes a los estratos 4, 5 y 6 y que residan en la localidad de Suba definiendo así las características principales del cliente objetivo; adicionalmente se realizó un análisis del comportamiento de la oferta y demanda del producto. |
| Abstract: | The present study has been made begging with a diagnosis of the main variables that influence in the economic development of the country, the industry and the sector; in order to determine if there are favorable conditions to the companies in Colombia. Later it developed the market research that helps to determine the segment of the project resulting people between 20 and 59 years that belong to the strata 4, 5 and 6 and live in Suba; that define the main characteristics of the target customer also it has been made an analysis of demand and offer of the product. |
| URI: | http://hdl.handle.net/20.500.11839/7523 |
| Citation: | APA 6th - Sanchez Martinez, J. M. (2019) Estudio de factibilidad para la creación de una empresa productora y comercializadora de bocadillo a base de frutas orgánicas con propiedades fitoterapeuticas en la ciudad de Bogotá, D.C. (Trabajo de grado). Fundación Universidad de América. Retrieved from http://hdl.handle.net/20.500.11839/7523 |
| Appears in Collections: | Trabajos de grado - Ingeniería Industrial |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3131792-2019-2-II.pdf | 12.01 MB | Adobe PDF | View/Open |
