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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/8376| Title: | Estado del arte de factores estratégicos en la implementación de una cervecería artesanal. |
| Other Titles: | Literature review of strategic factors in the implementation of a craft brewery |
| Authors: | Chaves Vargas, Jorge Alejandro |
| Thesis advisor: | Martínez Ramírez, Sergio Javier |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Cervecería artesanal;Competitividad;Factores estratégicos;Craft brewery;Competitiveness;Strategic factors;Tesis y disertaciones académicas |
| Issue Date: | 13-Feb-2021 |
| Publisher: | Fundación Universidad de América |
| Resumen: | El presente trabajo se desarrolla bajo la premisa y objetivo de realizar una revisión literaria en dónde se identifiquen factores estratégicos para la implementación de organizaciones productoras de cerveza artesanal, con el fin de tener para oportunidades futuras un listado de factores y estrategias relevantes que aporten a la organización. Asimismo, es importante tener en cuenta que dichos factores no son exclusivos para una cervecería, pero si tornan mayor relevancia en un ámbito organizacional enfocado en la producción de cerveza artesanal. |
| Abstract: | This work is developed under the premise and objective of conducting a literature review where strategic factors for the implementation of craft beer producing organizations are identified, with the purpose to have for future opportunities a list of relevant factors and strategies that contribute to the organization. It is also important to bear in mind that these factors are not exclusive to a brewery but are more relevant in an organizational environment focused on the production of craft beer. |
| URI: | https://hdl.handle.net/20.500.11839/8376 |
| Citation: | APA 7th - Chaves Vargas, J. A. (2021) Estado del arte de factores estratégicos en la implementación de una cervecería artesanal. [Trabajo de grado, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/8376 |
| Appears in Collections: | Trabajos de grado - Gerencia de la Calidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 490569-2021-I-GC.pdf | 451.69 kB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 1.32 MB | Adobe PDF | View/Open Request a copy |
