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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/9336| Title: | Análisis de la competitividad de una empresa constructora en la ciudad de Bogotá |
| Authors: | Mora Gutierrez, Carlos Francisco |
| metadata.dc.contributor.advisordocenteinvestigador: | Montenegro Robles, Roberto Alfonso |
| License type: | Atribución – No comercial |
| Keywords: | Administración;Recurso humano;Ventaja competitiva;Administration;Human resource;Competitive advantage;Tesis y disertaciones académicas |
| Issue Date: | 12-Aug-2023 |
| Publisher: | Fundación Universidad de América |
| Resumen: | Este trabajo está enfocado en determinar las diferentes estrategias que una empresa constructora en Bogotá puede implementar en su planteamiento estratégico del negocio, a partir de diferentes aspectos, por tal motivo, a continuación, se relacionan factores importantes para el desarrollo del proyecto. La construcción de vivienda además de ser un sector que brinda un impulso económico, cubre una necesidad esencial para cualquier persona o familia, la vivienda propia en condiciones dignas (seguridad, servicios básicos, cumplimiento de normas y reglamentaciones, estabilidad estructural), permite que las personas mejoren su calidad de vida y aumenten el deseo de adquisición. |
| Abstract: | This work is focused on determining the different strategies that a company construction company in Bogotá can implement in its strategic business approach, from different aspects, for this reason, factors are listed below important for the development of the project. Housing construction, in addition to being a sector that provides an economic boost, covers an essential need for any person or family, own housing in decent conditions (security, basic services, compliance with regulations and regulations, structural stability), allows people to improve their quality of life and increase the desire to acquire. |
| URI: | https://hdl.handle.net/20.500.11839/9336 |
| Citation: | APA 7th - Mora Gutierrez, C. F. (2023) Análisis de la competitividad de una empresa constructora en la ciudad de Bogotá. [Tesis de Maestría, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/9336 |
| metadata.dc.publisher.program: | Administración |
| Appears in Collections: | Tesis - Maestría en Administración - MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 04614-2023-2-MBA.pdf | 1.9 MB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 7.27 MB | Adobe PDF | View/Open Request a copy |
