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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/8419| Title: | Desarrollo de un plan de marketing territorial para la internacionalización del municipio de Garagoa-Boyacá. |
| Other Titles: | Development of a territorial marketing plan for the internationalization of the municipality of Garagoa-Boyacá. |
| Authors: | Bohórquez López, Juan David |
| Thesis advisor: | Corredor, Luz Rocio |
| License type: | Atribución – No comercial |
| Keywords: | Internacionalización;Marketing territorial;Internationalization;Marketing territorial;Tesis y disertaciones académicas |
| Issue Date: | 19-Feb-2021 |
| Publisher: | Fundación Universidad de América |
| Resumen: | En el presente documento se formulará un plan de marketing territorial para el municipio de Garagoa Boyacá, identificando los sectores productivos de la actividad económica del municipio. Para realizar esto primero se identificará de los tres sectores de la economía cuál de ellos tiene el mayor crecimiento en los últimos años, teniendo en cuenta sus ventajas y desventajas para luego realizar una hoja de ruta que permita volver más competitivo ese sector a nivel regional y departamental. |
| Abstract: | This document will formulate a territorial marketing plan for the municipality of Garagoa Boyacá, identifying the productive sectors of the economic activity of the municipality. To do this, it will first identify from the three sectors of the economy which of them has the highest growth in recent years, taking into account their advantages and disadvantages and then making a roadmap that makes that sector more competitive at the regional and departmental level. |
| URI: | https://hdl.handle.net/20.500.11839/8419 |
| Citation: | APA 7th - Bohórquez López, J. D. (2021) Desarrollo de un plan de marketing territorial para la internacionalización del municipio de Garagoa-Boyacá. [Trabajo de grado, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/8419 |
| Appears in Collections: | Trabajos de grado - Negocios Internacionales e Integración Económica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 470576-2021-I-NIIE.pdf | 441.25 kB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 60.45 kB | Adobe PDF | View/Open Request a copy |
