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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/8431| Title: | Impacto del comercio electrónico en la comercialización de ruanas boyacenses internacionalmente |
| Other Titles: | Impact of electronic commerce on the marketing of "ruanas boyacenses" international |
| Authors: | Valderrama Chacón, Sebastián Felipe |
| Thesis advisor: | Montero González, Pedro Miguel |
| License type: | Atribución – No comercial |
| Keywords: | Comercialización;Comercio electrónico;Ventaja competitiva;Marketing;E-commerce;Competitive advantage;Tesis y disertaciones académicas |
| Issue Date: | 20-Feb-2021 |
| Publisher: | Fundación Universidad de América |
| Resumen: | Lo que se presentará en este trabajo es el análisis del impacto de la implementación del comercio electrónico en la comercialización de ruanas boyacenses internacionalmente, teniendo en cuenta características, variables y posibles factores que puedan favorecer o afectar dicha implementación. La metodología empleada para la elaboración del documento fue de tipo descriptiva, debido a que se recolecto información de diferentes bases de datos académicas, además de varias agencias gubernamentales y otros recursos digitales como artículos o noticias. |
| Abstract: | What will be presented in this work is the analysis of the impact of the implementation of e-commerce on the commercialization of Boyacians internationally, taking into account characteristics, variables and possible factors that may favor or affect such implementation. The methodology used for the preparation of the document was descriptive in nature, because information was collected from different academic databases, as well as several government agencies and other digital resources such as articles or news. |
| URI: | https://hdl.handle.net/20.500.11839/8431 |
| Citation: | APA 7th - Valderrama Chacón, S. F. (2021) Impacto del comercio electrónico en la comercialización de ruanas boyacenses internacionalmente. [Trabajo de grado, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/8431 |
| Appears in Collections: | Trabajos de grado - Negocios Internacionales e Integración Económica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 410120-2021-I-NIIE.pdf | 540.51 kB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 120.76 kB | Adobe PDF | View/Open Request a copy |
