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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/9286Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Forero Polanco, Juan Sebastián | - |
| dc.contributor.author | Mahecha Olave, Juan Pablo | - |
| dc.contributor.author | Sánchez Acosta, Jorge Daniel | - |
| dc.date.accessioned | 2023-10-11T17:51:54Z | - |
| dc.date.available | 2023-10-11T17:51:54Z | - |
| dc.date.issued | 2023-08-08 | - |
| dc.identifier.citation | APA 7th - Forero Polanco, J. S., Mahecha Olave, J. P. y Sánchez Acosta, J. D. (2023) Birria Móvil: Intraemprendimineto de Birria.co para desarrollar líneas de negocio que permitan expandir la marca. [Informe de emprendimiento, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/9286 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.11839/9286 | - |
| dc.description | The following report introduces Birria Móvil, which is part of another venture called "Birria.co", the last one emerged 2 years ago, with the purpose of delivering authentic Mexican food to consumers by the cooking of sweet chili peppers, this typical recipe is known as “Birria”, the company works through a hidden kitchen model, however if the customers approaches to the window they can order their product, this does not represent a big amount of sales, so its performance depends on the social networks management and deliveries by apps. For that reason, the idea of leaving the main business model arose, with the creation of Birria Móvil, an expansion of the brand is sought, giving visibility to Birria.co through distinctive business lines, by applying industrial engineering knowledge such as the logistics and the standardization of operations new strategies are created so the brand stablishes in more corners of the city and with a significantly higher economic performance than the original business. | spa |
| dc.description.abstract | En el siguiente informe se introduce el emprendimiento Birria Móvil, que a su vez parte de otro emprendimiento llamado “Birria.co”, este último surgió hace 2 años, con el propósito de entregar a los consumidores comida mexicana auténtica a partir de la cocción lenta de chiles dulces, receta típica que se conoce como “Birria”, la empresa funciona mediante un modelo de cocina oculta, aunque si el cliente se acerca a la ventanilla puede ordenar sus productos, esto no representa gran cantidad de ventas, por lo que su desempeño depende en gran medida de su gestión en redes sociales y los domicilios por aplicativos. Es por esta razón que surge la idea de salir del modelo principal del negocio, con la creación de Birria Móvil se busca una expansión de la marca, dando visibilidad a Birria.co por medio de líneas de negocio distintivas, en donde haciendo uso de los conocimientos de ingeniería industrial tales como la logística y la estandarización de las operaciones se crean nuevas estrategias para llevar la marca a más rincones de la ciudad y con un desempeño económico notablemente mayor al del negocio base. | spa |
| dc.language.iso | es | spa |
| dc.publisher | Fundación Universidad de América | spa |
| dc.rights | Atribución – No comercial | spa |
| dc.subject | Comida mexicana | spa |
| dc.subject | Emprendimiento | spa |
| dc.subject | Modelo de negocio | spa |
| dc.subject | Mexican food | spa |
| dc.subject | Entrepreneurship | spa |
| dc.subject | Business model | spa |
| dc.title | Birria Móvil: Intraemprendimineto de Birria.co para desarrollar líneas de negocio que permitan expandir la marca | spa |
| dc.title.alternative | Birria Móvil: Intrapreneurship of Birria.co to develop business lines to expand the brand. | spa |
| dc.type | Other | spa |
| dc.publisher.program | Emprendimiento | - |
| dc.contributor.advisordocentenoinv | Arias Niño, María Jimena | - |
| Appears in Collections: | Informes de Emprendimiento - Ingeniería Industrial | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 3182487-2023-2-II-Prospecto técnico.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 3182487-2023-2-II-Informe Ejecutivo.pdf | 7.02 MB | Adobe PDF | View/Open | |
| 3182487-2023-2-II-Anexos.pdf | 2.6 MB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 2.57 MB | Adobe PDF | View/Open Request a copy |
