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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/9475Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Cabrera Romero, Diana Carolina | - |
| dc.contributor.author | Céspedes Benavides, Karen Dayana | - |
| dc.contributor.author | Guevara Bohada, Gabriela | - |
| dc.date.accessioned | 2024-04-18T19:42:04Z | - |
| dc.date.available | 2024-04-18T19:42:04Z | - |
| dc.date.issued | 2024-01-26 | - |
| dc.identifier.citation | APA 7th - Cabrera Romero, D. C., Céspedes Benavides, K. D. y Guevara Bohada, G. (2024) KDG. [Informe de emprendimiento, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/9475 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.11839/9475 | - |
| dc.description | Through the following document we present the environment in which the second-hand clothing market is located and into which KDG enters with a different proposal to the traditional second-hand clothing market while being committed to the environment, production and consumption. sustainable. Through a redesign of garments, KDG seeks to give the client their identity by embellishing the garments with different arts in order to give a new image to the final garment. KDG begins with its presence on networks, understanding the boom that has occurred in this century of electronic commerce, achieving a greater reach of viewers and customers. To later be present at sustainable fashion fairs so that the client can learn about the techniques and textures used to personalize their garment or to purchase already redesigned garments. For this, KDG will use different market approach strategies to better understand the market perceptions of second-hand clothing and thus be able to provide a product that is in line with the practices of the end consumer. | spa |
| dc.description.abstract | Por medio del siguiente documento presentamos el entorno en el cual se encuentra el mercado de ropa de segunda y a la cual KDG entra con una propuesta diferente al mercado tradicional de ropa de segunda a la vez de estar comprometido con el medio ambiente, la producción y consumo sostenible. Por medio de un rediseño de prendas KDG busca brindar al cliente vestir su identidad al embellecer las prendas con diferentes artes con el fin de dar una nueva imagen a la prenda final. KDG empieza con su presencia en redes entendiendo el auge que se ha presentado en este siglo del comercio electrónico logrando tener un mayor alcance de espectadores y clientes. Para posteriormente hacer presencia en ferias de moda sostenible para que el cliente pueda acercarse a conocer las técnicas y texturas que se manejan para la personalización de su prenda o para la compra de prendas ya rediseñadas. Para esto KDG empleará diferentes estrategias de aproximación de mercado para así entender mejor las percepciones del mercado frente a la ropa de segunda y así poder brindar un producto que sea a fin con las prácticas del consumidor final. | spa |
| dc.language.iso | es | spa |
| dc.publisher | Fundación Universidad de América | spa |
| dc.rights | Atribución – No comercial | spa |
| dc.subject | Economía circular | spa |
| dc.subject | Moda sostenible | spa |
| dc.subject | Ropa rediseñada | spa |
| dc.subject | Circular economy | spa |
| dc.subject | Sustainable fashion | spa |
| dc.subject | Redesigned clothing | spa |
| dc.title | KDG | spa |
| dc.title.alternative | KDG | spa |
| dc.type | Other | spa |
| dc.publisher.program | Sostenibilidad | - |
| dc.contributor.advisordocentenoinv | Salas Orozco, Gustavo Adolfo | - |
| Appears in Collections: | Informes de Emprendimiento - Negocios internacionales | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 9201106-2024-1-NI-Informe ejecutivo.pdf | 2.68 MB | Adobe PDF | View/Open | |
| 9201106-2024-1-NI-Prospecto técnico.pdf | 614.04 kB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 3.06 MB | Adobe PDF | View/Open Request a copy |
