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Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.11839/9583| Title: | Propuesta de implementación de marketing digital para la empresa Confecciones Díaz |
| Other Titles: | Proposal for the implementation of digital marketing for the company Confecciones Díaz |
| Authors: | Castro Novoa, Juan José Jiménez Hernández, Julio Alejandro |
| metadata.dc.contributor.advisordocentenoinv: | Areiza Padilla, José Andrés |
| License type: | Atribución – No comercial – Sin Derivar |
| Keywords: | Marketing digital;Pymes en Colombia;Transformación digital;Digital marketing;SMEs in Colombia;Digital transformation;Tesis y disertaciones académicas |
| Issue Date: | 14-Aug-2024 |
| Publisher: | Fundación Universidad de América |
| Resumen: | Para las pymes colombianas la pandemia de coronavirus del 2020 ha sido un disparador de estrategias de transformación digital, para el caso de Confecciones Diaz se identificaron las ventajas que podría traer la implementación de una estrategia de marketing digital para aumentar sus ventas en el mercado de confecciones, aun cuando la organización cuenta con poca maduración en conceptos TICS. |
| Abstract: | "For Colombian Pymes, the coronavirus pandemic of 2020 has been a catalyst for digital transformation strategies. In the case of Confecciones Díaz, the potential benefits of implementing a digital marketing strategy to boost sales in the garment market have been identified, even though the organization has limited maturity in ICT concepts. " |
| URI: | https://hdl.handle.net/20.500.11839/9583 |
| Citation: | APA 7th - Castro Novoa, J. J. y Jiménez Hernández, J. A. (2024) Propuesta de implementación de marketing digital para la empresa Confecciones Díaz. [Tesis de maestría, Fundación Universidad de América] Repositorio Institucional Lumieres. https://hdl.handle.net/20.500.11839/9583 |
| metadata.dc.publisher.program: | Administración y Marketing |
| Appears in Collections: | Tesis - Maestría en Administración - MBA |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 92924-2024-2-MBA.pdf | 8.31 MB | Adobe PDF | View/Open | |
| CARTA DE CESIÓN DE DERECHOS Y AUTORIZACIÓN PARA PUBLICACIÓN.pdf Access Restricted | 1.39 MB | Adobe PDF | View/Open Request a copy |
